Bums on seats Part V (goodbye base camp)

It seemed a shame to ruin it really, this satisfyingly square first attempt at a canvas. Last week’s fear over what to do next turned into what I can only describe as a modernistic inertia, as it sat in the studio waiting to be defiled. I had built it up too much; that first gestural mark felt like it had to encapsulate everything that I’ve written about so far: the internet, attention culture, the old theatre crowd, colour theory and the death of interest. All things considered, this reluctance is the down side of having a clear concept in mind, there could never be anything spontaneous or automatic about this work, otherwise it would be a stab in the back- if only with a paintbrush. Yet, working to a plan gives a visual idea some semblance of intention and meaning, especially when something as flippant as colour comes crashing into the room; such a thing can throw you completely. A plan honours the original idea; if something stuck out in your mind as being better than something else in the beginning, then why not try to stay as close to that moment as possible?

View fullsize

View fullsize

View fullsize

I have said many times before that my work comes from the concept, a contextual version of base camp if you will. The best route, potential hazards and the appropriate equipment all depend on what’s decided over bacon and eggs- how do we get to the top without dying or losing sight of why we’re even here? They say each mountain climb is different and that goes for making art too but to continue this ‘lofty’ analogy would give you altitude sickness sooner or later so let’s get to the point- the interesting thing about “Bums on Seats” (working title) is that it carries on from “First Past the Post” and “Straight from the horse’s ass” in the sense that they are all rigorously planned, painted abstractions that represent a system. I say interesting because producing three examples of similar work in close succession is strange for me- I should be bored with it by now.    

Onto the painting itself- I have started out with the data that relates to January and February. The composition relies on each edge of the canvas serving as the original x axis and the centre as the void that the subjects try to reach into. I’m looking for some balance within the painting so the matching colour spikes (relating to page views, visitors etc) will mirror each other from opposite sides. After conducting some experiments recently I am choosing colours that worked, or at least complimented or blended into each other to form a range of darker tones. As the layers become more complex I hope to see some colours either dominate or fade at first glance (in the same way that visitor hits from earlier this year barely seem relevant to what’s happening now, even if was an impressive statistic at the time).

My knowledge of oil paint is sketchy at best so this piece is being made with gloss medium and acrylics. Using the former would be like going up K2 without any decent boots…

Bums on seats dear boy! (Art in the Age of Analytics)

There’s an old saying in the English theatre business, “Bums on seats, dear boy, bums on seats”.

I heard it many times during my brief tenure as a spotlight operator some years ago, either in the auditorium itself, in the green room or after the show and I used to cringe every time someone uttered it. In any case it humoured me that this stereotype really did exist and that how such a comment on attendance rendered the quality of the actual show largely irrelevant. All that matters is how many people saw it.

The story, characterisation, music, lighting, script, backdrop etc- all crunched into a series of figures that can be looked back on as evidence of a hit once the run is over.

I am of course referring to if a show is in any way more popular than expected. If there are lots of people to see it each time, then in most people’s eyes, it’s considered a success; even if the production is awful and strewn with errors, “you can’t argue with the box office”. The added hype that circles around popularity has always been impossible to stop before it naturally ends up like a used ticket stub in a wet gutter somewhere.

I only mention this back story as a type of introductory allegory for what could be discerned these days as a by-product of the ‘attention culture’ and to broach the subject of this post.    

What is ‘attention culture’ and how did we get here? From my own perspective, artists have to compete with each other, let alone the general public and its difficult to say how long your ‘moment’ can last for; add to the story, add to the story, make it more goofy and irreverent so that everyone can see that you’re not a pretentious tosser.

Twenty four hours seems way too long in all honesty, it’s now down to mere seconds. It’s not just the creative industries either, anyone who publishes anything can become easily hooked on the rush that comes with grabbing someone else’s attention; stealing time from busy lives is essentially addictive…

I mainly speak of what social media has done to change our perception of what is considered as having the right kind of impact. I couldn’t count the number of times that I have fallen into the black hole of rolling news, dumb videos and other things far removed from what I initially logged on to do, just because I became quickly bored with it.

It seems quite vague as to why some things capture interest and others do not; how stuff becomes viral is anyone’s guess, most of the time it appears quite unintentional. The term ‘snowballing’ comes into this and can be achieved without a massive PR campaign.   

The universal ease of the Internet is a blessing for many, speaking as an artist in a socially restricted time but it is also a massive problem. People have always made art for sure but the way that it is recorded, delivered and discussed has completely changed over the last ten years or so; the limited life spans of social media networks and fanzines are certainly evident of an increasingly temporal frame of mind. The damage that digital saturation causes is a common theory and a well known issue but it also led me to think of a new piece that could ask questions about the attention culture.

Next week in Part Two- Conceptual Outline